I like this guy. He thinks about things like I do.
Industries are just industries – if you run a geek culture event, make comics, have a band, podcast, blog, or run a haunted house, the theory behind how to communicate with your people hold true across all of these genres. Simple communication is how you get raving fans. It’s more about understanding people and being nice than anything else! Just like life.
I can tell you that a sure way to get a bad review from me is to make me not enjoy the time I spend at the attraction. That seems like an obvious statement, but many attractions really don’t seem to get this. I have been to other haunted attractions where the lines were poorly handled, there were not many scare actors to entertain us, the pavement was uneven and terrible to walk on or full of puddles and drainage problems. I am willing to bet that those attractions only conceptualized their attraction from the construction side of things and never thought about what it would look like from their customer’s perspective. Even if the attraction was good, my takeaway was that I would have rather stayed home. I believe that haunts that get this get more business and more repeat visits over the years.
Read Scott’s blog about the haunted house business to see what I mean.
Read my review of his attraction here. TL;DR: We plan to travel 6 hours next year to see it AGAIN. 🙂